Below is the answer and explanation for Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

• Sets manual bids for specific times of the day
• Minimum and maximum bid values are determined by the daily budget
• Sets the appropriate bid for each and every auction ✅
• Saves time and marketing resources ✅
• Integrates a large variety of signals to evaluate user intent ✅

Correct Answer

• Sets the appropriate bid for each and every auction ✅
• Saves time and marketing resources ✅
• Integrates a large variety of signals to evaluate user intent ✅

Explanation

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Cross-referencing audience data with context to establish intent and set the appropriate bid is a complex and time-consuming task. Google’s bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time.

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