Below is the answer and explanation for the question which data can you uncover by running a creative experiment using brand lift? Which data can you uncover by running a creative experiment using brand lift? Customized delivery ...
Below is the answer and explanation for the question which data can you uncover by running a creative experiment using brand lift? Which data can you uncover by running a creative experiment using brand lift? Customized delivery Read article →
Below is the answer and explanation for the question which TrueView ad format is optimized for product awareness? Which TrueView ad format is optimized for product awareness? TrueView in-stream TrueView for action TrueView discovery TrueView for reach ...
Below is the answer and explanation for the question which TrueView ad format is optimized for product awareness? Which TrueView ad format is optimized for product awareness? TrueView in-stream TrueView for action TrueView discovery TrueView for reach Read article →
Below is the answer for the question which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed? Which of YouTube’s consideration and ...
Below is the answer for the question which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed? Which of YouTube’s consideration and Read article →
Below is the answer and explanation for the question today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to ...
Below is the answer and explanation for the question today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to Read article →
Below is the answer and explanation for the question aside from conversion tracking, what’s a requirement for using store visits? Aside from conversion tracking, what’s a requirement for using store visits? The advertiser must have at least ...
Below is the answer and explanation for the question aside from conversion tracking, what’s a requirement for using store visits? Aside from conversion tracking, what’s a requirement for using store visits? The advertiser must have at least Read article →
Below is the answer and explanation for the question which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube? Which of YouTube’s awareness ad formats is designed to show video ...
Below is the answer and explanation for the question which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube? Which of YouTube’s awareness ad formats is designed to show video Read article →
Below is the answer and explanation for the question Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. ...
Below is the answer and explanation for the question Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Read article →
Below is the answer and explanation for the question which type of Google audience signal can identify people who are actively researching with the intent to buy? Which type of Google audience signal can identify people who ...
Below is the answer and explanation for the question which type of Google audience signal can identify people who are actively researching with the intent to buy? Which type of Google audience signal can identify people who Read article →
Below is the answer and explanation for the question based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact? Based on the ABCDs of designing YouTube ads, how does Google ...
Below is the answer and explanation for the question based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact? Based on the ABCDs of designing YouTube ads, how does Google Read article →
Below is the answer and explanation for the question match the TrueView ad format with its corresponding bidding type. (not all options are used.) Match the TrueView ad format with its corresponding bidding type. (not all options ...
Below is the answer and explanation for the question match the TrueView ad format with its corresponding bidding type. (not all options are used.) Match the TrueView ad format with its corresponding bidding type. (not all options Read article →
Below is the answer and explanation for the question in Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.) In Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.) Use video ...
Below is the answer and explanation for the question in Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.) In Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.) Use video Read article →
Below is the answer and explanation for the question which of YouTube’s awareness ad formats can use the CPD bidding approach? Which of YouTube’s awareness ad formats can use the CPD bidding approach? TrueView for reach Bumper ...
Below is the answer and explanation for the question which of YouTube’s awareness ad formats can use the CPD bidding approach? Which of YouTube’s awareness ad formats can use the CPD bidding approach? TrueView for reach Bumper Read article →
Below is the answer and explanation for the question which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Which storytelling method entices users with ...
Below is the answer and explanation for the question which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Which storytelling method entices users with Read article →
Below is the answer and explanation for the question which type of Google audience signal reaches consumers on YouTube based on their consumption habits? Which type of Google audience signal reaches consumers on YouTube based on their ...
Below is the answer and explanation for the question which type of Google audience signal reaches consumers on YouTube based on their consumption habits? Which type of Google audience signal reaches consumers on YouTube based on their Read article →
Below is the answer and explanation for the question which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Which video ad sequencing framework ...
Below is the answer and explanation for the question which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Which video ad sequencing framework Read article →
Below is the answer and explanation for the question Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any ...
Below is the answer and explanation for the question Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any Read article →
Below is the answer for the question to assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. To assist advertisers using YouTube, ...
Below is the answer for the question to assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. To assist advertisers using YouTube, Read article →
Below is the answer and explanation for the question which two are ideal advertisers for custom intent audiences? (choose two.) Which two are ideal advertisers for custom intent audiences? (choose two.) Advertisers labeled enterprise with budgets that ...
Below is the answer and explanation for the question which two are ideal advertisers for custom intent audiences? (choose two.) Which two are ideal advertisers for custom intent audiences? (choose two.) Advertisers labeled enterprise with budgets that Read article →
Below is the answer and explanation for the question what counts as a view-through conversion in a TrueView for action campaign? What counts as a view-through conversion in a TrueView for action campaign? User clicks on an ...
Below is the answer and explanation for the question what counts as a view-through conversion in a TrueView for action campaign? What counts as a view-through conversion in a TrueView for action campaign? User clicks on an Read article →
Below is the answer and explanation for the question which TrueView ad format is billed on a CPM basis? Which TrueView ad format is billed on a CPM basis? TrueView in-stream TrueView for action TrueView discovery TrueView ...
Below is the answer and explanation for the question which TrueView ad format is billed on a CPM basis? Which TrueView ad format is billed on a CPM basis? TrueView in-stream TrueView for action TrueView discovery TrueView Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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