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Advertising Response

Multivariate Testing

Definition: To enhance the ultimate advertising strategy, it is a technique in advertising research in which a multitude of variables in a controlled environment is altered at the same time, and the resultant strategies are then evaluated. ...

Definition: To enhance the ultimate advertising strategy, it is a technique in advertising research in which a multitude of variables in a controlled environment is altered at the same time, and the resultant strategies are then evaluated. Read article