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How long should the rapport-building part of an exploratory call be?

Below is the answer and explanation for how long should the rapport-building part of an exploratory call be?

How long should the rapport-building part of an exploratory call be?

  • Short. Don’t spend more than a few seconds on rapport building.
  • Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed. ✅
  • As long as possible. Increasing the amount of time spent building rapport will increase the prospect’s likelihood of moving to the advise phase of your inbound sales strategy.
  • It will vary based on your personal sales style.

Correct answer

Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed. ✅

The above answer is related to HubSpot inbound sales certification exam. You can find all the updated questions and answers related to HubSpot inbound sales certification exam on the “HubSpot inbound sales certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot inbound sales certification exam: https://academy.hubspot.com/courses/inbound-sales

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