Categories

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?

  • CPM bids are effectively converted to CPC bids.
  • Ads using CPC bids are not allowed to compete on the display network.
  • CPC and CPM bids only compete against bids of the same type.
  • CPC bids are effectively converted to CPM bids. ✅

Correct answer

CPC bids are effectively converted to CPM bids. ✅

Explanation

Cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network by effectively converting to CPM bids.To keep things fair, when CPC and vCPM ads compete for the same display network placement, the two types of ads are compared apples-to-apples on how much they’re effectively willing to pay for the impression. With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.

The above answer and explanation are for the question how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Your email address will not be published. Required fields are marked.