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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?

  • Number of clicks on her ads and costs to produce her purses.
  • How many times her ads have been viewed and clicked on.
  • Number of clicks on her ads and revenue they generated.
  • Costs to produce her purses and revenue generated from her ads. ✅

Correct answer

Costs to produce her purses and revenue generated from her ads. ✅

Explanation

Anne–Marie wants to know if her advertising investment is paying off, the information about costs to produce her purses and revenue generated from her ads you need in order to calculate her return on investment (ROI).

ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign.

The above answer and explanation are for the question how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?

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