Below is the answer and explanation for the question Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

• Ads with less than a quarter of their time viewed
• Ads that have no actors or subjects involved
• Ads that offer four different types of discounts
• Ads with a person speaking directly to the camera ✅

correct answer

Ads with a person speaking directly to the camera ✅

explanation

Ads with a person speaking directly to camera had higher ad recall. breaking the fourth wall refer to the ads that use on-screen talent to speak directly to viewers are associated with higher Brand Lift performance.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

• Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
• Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days
• Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
• Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days ✅

correct answer

Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days ✅

explanation

Store visits for TrueView for action can come from two different events:

• Users who have clicked on an element of the ad and enter a store within 30 days
• Users who have watched 10 seconds of the ad and visit the store within 30 days

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

• Demographics audiences
• Branded lift audiences
• Custom event audiences
• Customer match audiences ✅

correct answer

Customer match audiences ✅

explanation

Brandon is recommended to use Customer Match audiences to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket of the highest-rated theater in town.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

Which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

• In-Market audiences
• Consumer patterns
• Custom affinity audiences
• Life events ✅

correct answer

Life events ✅

explanation

Life events signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move.
With Life Events on YouTube, you can engage people that are in the middle of important milestones and likely to change their brand preferences.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question YouTube analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

YouTube analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

• Time of day, IP address, and sessions
• Last visit, watch time, and subscriptions
• View count, ad buy, and credit score
• Age, gender, and geographic location ✅

correct answer

Age, gender, and geographic location ✅

explanation

YouTube Analytics has critical information to help you understand how consumers engage with your content — or if they’re watching at all. YouTube Analytics gives you insights from the moment you upload a video.
Who is watching your client’s content, answer three basic questions with a single click:
1. Age
2. Gender
3. Geo
The data is broken into the standard broadcast age buckets and geographic reports.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.