Below is the answer and explanation for the question Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at… 

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at…

• Program candidate
• Detailed demographic
• Determinant list
• Custom affinity ✅

correct answer

Custom affinity ✅

explanation

Audra is recommended to use custom affinity audience to target fans of the musicians they’ve booked this summer. With custom affinity audiences, you can develop a one-of-a-kind audience to deliver a niche message at scale

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Below is the answer and explanation for the question Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube… 

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube…

• Consumer direct and new audiences
• General purchase and return audiences
• Ideal candidate and CRM audiences
• Customer match and similar audiences ✅

correct answer

Customer match and similar audiences ✅

explanation

Myra should select customer match and similar audiences when building her campaign.
customer match and similar audiences – consumers that you have CRM data for Re-engage existing customers, find new users, or develop similar audiences based on data such as email, address, phone number, or device ID.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.    

Below is the answer  for the question which TrueView ad format is billed by CPA?

Which TrueView ad format is billed by CPA?

• TrueView for reach
• TrueView discovery
• TrueView in-stream
• TrueView for action ✅

correct answer

TrueView for action ✅

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.    

Below is the answer and explanation for the question Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

• Customer match audience
• Buy habits audience
• New changes audience
• Life events audience ✅

correct answer

Life events audience ✅

explanation

TrueView for action ads formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase. Drive online actions with YouTube. Find your highest-intent audiences in their moments of decision-making, and make it easier for them to take meaningful actions that you can measure.

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Below is the answer for the question which two Google audience solutions use first-party data? (Choose two.)

Which two Google audience solutions use first-party data? (Choose two.)

• Detailed demographics
• Custom affinity
• Remarketing ✅
• Similar audience ✅

correct answer

Remarketing ✅

Similar audience ✅

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Below is the answer and explanation for the question the ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to google research, what should you focus on to attract viewers?

The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to google research, what should you focus on to attract viewers?

• Offers and warranties
• Colors and graphics
• Text and voice-overs
• Framing and pacing ✅

correct answer

Framing and pacing ✅

explanation

Focus on framing: Use tightly cropped shots of key people or products to help users focus their attention in the right places, right from the jump.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.  

Below is the answer and explanation for the question Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (choose two.) select all correct responses

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (choose two.) select all correct responses

• Music preference
• Past purchases
• Device type
• Homeownership status ✅
• Household income ✅

correct answer

Homeownership status ✅

Household income ✅

explanation

The two quantifiable characteristics that matter to the client are Household income and Homeownership status. Detailed Demographics allows you to connect with consumers who are more likely to be influenced by your products or services. YouTube offers a variety of detailed demographics. With the household income characteristics, you can reach people by income bracket, as that will affect their spending power.
With Homeownership status you can reach people based on whether they own or rent their home, as this status will result in different purchase behaviors.’

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Below is the answer and explanation for the question Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

• Similar audience
• Custom intent audience
• Custom affinity audience
• Customer match audience ✅

correct answer

Customer match audience ✅

explanation

Customer match audience would be ideal for Vesta’s YouTube campaign. Because The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Customer Match lets you find audience similar to those who have shared their email, phone number, or address with you. This is good for customer match: upsell, retain, or exclude existing customers.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.      

Below is the answer and explanation for the question YouTube analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

YouTube analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

• The view retention report
• The version view report
• The demographic report
• The watch time report ✅

correct answer

The watch time report ✅

explanation

What are people watching? The watch time report shows the aggregated total of how many minutes people spend watching each video over time. YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time using watch time report.

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Below is the answer and explanation for the question which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

• Target cost-per-lead (tCPL)
• Target cost-per-view (eCPV)
• Target cost-per-click (CPC)
• Target-cost-per-acquisition (tCPA) ✅

correct answer

Target-cost-per-acquisition (tCPA) ✅

explanation

Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization. With target CPA bidding, the campaign always works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.

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