Below is the answer and explanation for the question if the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

• Sales and purchase intent lift
• Clicks, calls, and sign-ups
• View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
• Views, impressions, unique users, awareness lift, and ad recall lift ✅

correct answer

Views, impressions, unique users, awareness lift, and ad recall lift ✅

explanation

Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Awareness

• Views
• Impressions
• Unique users
• Awareness lift
• Ad recall lift

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible. 

Below is the answer and explanation for the question Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google ads to start a video remarketing campaign?

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google ads to start a video remarketing campaign?

• Add the remarketing list to his campaign
• Link his current Google ads account to his existing YouTube channel ✅
• Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
• Select the viewer actions he wants to target for his list

correct answer

Link his current Google ads account to his existing YouTube channel ✅

explanation

The process is not too tricky: link first, create remarketing list next, and finally add to any campaign — existing, new, search, or fisplay. As for linking, remember that before you can use remarketing for video campaigns, you need to link your YouTube account(s) to your Google Ads account(s) so that they can communicate. You can do this from either your YouTube channel or from within your Google ads account.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.   

Below is the answer and explanation for the question an advertiser can: 

An advertiser can:

• A) Remarket video ads from the Google Search Network on the Google Display Network
• B) Target viewers who are watching competitors’ ads on YouTube
• C) Optimize remarketing by raising bids on topics or channels that generate the greatest ad response ✅
• D) Combine an AdWords remarketing list with a video remarketing list

correct answer

Optimize remarketing by raising bids on topics or channels that generate the greatest ad response ✅

explanation

Optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response.

Read more here: https://support.google.com/adwords/answer/2545661?hl=en

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.  

Below is the answer and explanation for the question Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

• It can be set up in Google Ads in a few steps.
• It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
• It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
• It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube
  channel. ✅

correct answer

It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube
channel. ✅

explanation

With YouTube and video remarketing, advertisers can reconnect with viewers who have engaged with their video content, continue telling them a story — and try to get them back! When it comes to remarketing, lists make things happen.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question if someone clicks a TrueView video discovery ad thumbnail, where do they land?

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

• The advertiser’s website
• The advertiser’s YouTube Masthead
• The ad’s destination URL
• The video on the YouTube watch page or advertiser’s channel ✅

correct answer

The video on the YouTube watch page or advertiser’s channel ✅

explanation

Discovery ads always serve one purpose — to encourage users to click and watch. To encourage those behaviors, these ads rely on clever repurposing of two creative elements: the thumbnail and text.

The video plays on the YouTube Watch page or on your channel page.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                          

Below is the answer and explanation for the question ehere on YouTube can TrueView video discovery ads run? 

Where on YouTube can TrueView video discovery ads run?

• YouTube homepage, YouTube search results and watch pages ✅
• Google TV, Google search results, and the Display Network
• YouTube videos and Google search results
• YouTube watch pages and Masthead ads, and Google search results

correct answer

YouTube homepage, YouTube search results and watch pages ✅

explanation

TrueView discovery ads reach people at moments of discovery, when they’re searching on YouTube or browsing videos on YouTube and across the web. They can appear:

• next to YouTube videos,
• on YouTube search results,
• on the YouTube homepage,
• on video plays on YouTube channels and watch pages,
• and on publisher sites and apps across the Google display network.

And you only pay when viewers click to start watching your video.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible. 

Below is the answer and explanation for the question following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

• Use bright colors and loud noises to capture attention in the first five seconds.
• Hire a professional writer to craft the scripts for your YouTube campaigns.
• Invest in high-end camera systems to shoot video ad segments.
• Front-load the story arc by opening the ad with impact and grabbing their attention. ✅

correct answer

Front-load the story arc by opening the ad with impact and grabbing their attention. ✅

explanation

Following the ABCD framework, the one way to attract viewers is opening the ad with impact and grabbing their attention.
Frontload your story arc: Regardless of the format, all users have a choice to watch your ad or move on. You have seconds to grab and hold their attention. Open with impact, then plunge into the action.
Focus on framing: Use tightly cropped shots of key people or products to help users focus their attention in the right places, right from the jump.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.  

Below is the answer and explanation for the question Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which…

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which…

• Console usage, channel subscriptions, and data volume
• Lower auction bidding, email lists, and social reports
• Competitive analysis, refundable budgets, and email lists
• Real-time data, powerful signals, and cross-device reach ✅

correct answer

Real-time data, powerful signals, and cross-device reach ✅

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possibl

Below is the answer and explanation for the question Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture…

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture…

• Buy signal audiences
• Life events audiences
• Core customer audiences
• Custom intent audiences ✅

correct answer

Custom intent audiences ✅

explanation

With custom intent audiences for YouTube, advertisers can reach users who recently searched for relevant keywords on Google.com and encourage them to convert with TrueView for action.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible. 

Below is the answer and explanation for the question Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube…

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube…

• Parse data, format files, and create reports
• Create fields, file translation, and input customer roles
• Categorize inputs, distribute values, and assign traits
• Upload data, match the data, and create audience lists ✅

correct answer

Upload data, match the data, and create audience lists ✅

explanation

The three-step process to make it easier to understand the way customer match works is simple:
1. Upload data
2. Match the data
3. Create audience lists

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.