Below is the answer and explanation for the question what could prevent Inventory Management from making changes to a campaign?

What could prevent Inventory Management from making changes to a campaign?

• Edits to ad rotation settings
• Edits to campaign bids or bid strategies
• Manual edits to keyword URL templates
• Manual edits to campaign name or status ✅

correct answer

Manual edits to campaign name or status ✅

Explanation

For any item generated by a template, you can tell Search Ads 360 that you want to manage the item manually. If you change the name: The campaign template no longer pauses or removes the campaign as inventory data changes. Ad group, ad, keyword, and other templates continue to create and manage items within the campaign (even if you paused or renamed it).

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

• Remove user access to an agency’s advertisers
• Edit all advertisers within an agency
• Edit advertiser components ✅
• Edit advertiser settings ✅

correct answers

Edit advertiser settings ✅ and Edit advertiser components ✅

Explanation: 

Advertiser manager manages everything in one or more specific advertisers:

• Add and edit everything in an advertiser, including:
  • Add and remove engine accounts
  • Edit advertiser settings such as floodlight activities and integrations with other systems
• Customize and run reports
• Use the search ads 360 API to download reports and upload conversions for the advertiser

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what action should be used to pass a conversion attribute (such as shipping cost)?

What action should be used to pass a conversion attribute (such as shipping cost)?

• Set up Custom Floodlight Variable using bulksheets
• Set up Custom Floodlight Variable using the relevant engine frontend
• Set up an additional Floodlight tag and pass the shipping cost through the revenue field
• Set up Custom Floodlight Variable as a metric ✅

correct answer

Set up Custom Floodlight Variable as a metric ✅

Explanation:

Before you set up custom metrics and dimensions in search ads 360, you need to create custom floodlight variables in the campaign manager advertiser that is associated with your search ads 360 advertiser. Metric: The variable’s value will be aggregated. For example, if the variable is an item count for conversions or is keeping track of overall shipping costs for purchases, you’ll want to indicate a metric data type. Search Ads 360 will add these values together each time floodlight sends an update for the variable, and you’ll see the total number of conversions or the total shipping costs when you add the column to your search ads 360 reports.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which attribute may be used to upload paid search offline conversions via the campaign manager API?

Which attribute may be used to upload paid search offline conversions via the campaign manager API?

• Keyword
• Campaign ID
• Match Type
• GCLID ✅

correct answer

GCLID ✅

Explanation

Use Campaign Manager if you run Paid Search reports in Report Builder and can identify conversions by encrypted user ID, mobile device ID, or Google click ID.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which three frequencies can be scheduled for reports? (select three)

Which three frequencies can be scheduled for reports? (select three)

• Hourly
• Monthly ✅
• Daily ✅
• Weekly ✅

 correct answers

Monthly, Daily, ✅ and Weekly ✅

Explanation:

 If you regularly download performance data for offline analysis or sharing, you can use Search Ads 360 to generate a report on a recurring schedule (such as daily, weekly, or monthly) and send an email when the report is ready. The email contains a link for downloading the report, and you can choose to include the generated report as an attachment as well.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question data exclusion events exclude data for a minimum of how many hours?

Data e xclusion events exclude data for a minimum of how many hours?

• 2 hours
• 4 hours
• 8 hours
• 24 hours ✅

correct answer

24 hours ✅

Explanation

 When you create a data exclusion event, you can specify a time range that is anywhere from one hour to a whole year. Even though you can specify a time range that is less than 24 hours, Search Ads 360 will always exclude data for the entire 24 hours. Also note that Search Ads 360 converts your local time zone which is shown in the user interface into the engine time zone when excluding data.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what are two key differentiators in functionality between labels and business data?

What are two key differentiators in functionality between labels and business data?

• bility to report at the campaign level
• Ability to pause biddable items
• Ability to pivot metrics within Search Ads 360 ✅
• Ability to attach a business calendar ✅

correct answers

Ability to attach a business calendar ✅ and Ability to attach a business calendar ✅

Explanation

Sales, promotions, and other key business events offer opportunities to attract new customers, but it’s difficult to schedule all the automation necessary to prepare for upcoming events. To make sure you’re ready for frequent, recurring events, use business data to describe the events.

Read more here: https://support.google.com/searchads/answer/7083743

Explanation:

You can create reports that pivot on any of the columns from the business data table.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what floodlight tag measures purchases and revenue on a website?

What floodlight tag measures purchases and revenue on a website?

• Action
• Revenue
• Counter
• Transaction ✅

correct answer

Transaction ✅

Explanation

Transaction: track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which three changes can a user set up using scheduled edits? (select three)

Which three changes can a user set up using scheduled edits? (select three)

• Activate a new bid strategy
• Lower bids on keywords during weekends ✅
• Raise bids on keywords every Monday at 7am ✅
• Activate ads or keywords at a specific time ✅

correct answers

Lower bids on keywords during weekends, Raise bids on keywords every Monday at 7am, and Activate ads or keywords at a specific time ✅

explanation

If you want to automatically change a setting for more than one Search Ads 360 ad, keyword, or another item, you can schedule a one-time or recurring change when you set up a bulk edit or automated rule.

i can:

• Activate ads or keywords at midnight to coincide with the launch of a promotion.
• Change ad copy to coincide with the beginning of summer.
• Lower bids on keywords during weekends or overnight, and raise them during week days.
• Decrease the mobile bid adjustment percentage for all campaigns with a specific label if a percentage of the budget is spent.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                   

Below is the answer and explanation for the question during the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• Decrease bidding portfolio by 1 low-performing keyword
• Increase bidding portfolio by 2 new keywords
• Decrease maximum bid in the bid strategy setting 40% ✅
• Decrease CPA target of bid strategy 60%

Correct answers

Decrease maximum bid in the bid strategy setting 40% and Decrease CPA target of bid strategy 60% ✅

Explanation 

Do nothing in the first week after you launch a Search Ads 360 bid strategy.

During the first two weeks, search ads 360 needs time to observe performance, adjust bids, and respond to those adjustments. In addition, if the bid strategy contains new keywords without performance history, search ads 360 will engage in startup learning behavior for those keywords.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.