Below is the answer and explanation for the question which of the following is a benefit of using segments in your data analysis?

Which of the following is a benefit of using segments in your data analysis?

• You can compare behavior metrics for groups of users like Converters vs non Converters.
• You can analyze your users and/or their sessions according to single or multi-session conditions.
• You can isolate and analyze specific conversion paths using conversion segments.
• You can permanently modify the data in your view, for example excluding internal or bot traffic.
• A,B,C & D
• A,B, and C only ✅

Correct answer

A,B, and C only ✅

Explanation

A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences. A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hit.

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Below is the answer and explanation for the question what is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

• View filters
• Report filters
• Custom Dimensions
• Advanced Segments ✅

Correct answer

Advanced Segments ✅

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Below is the answer and explanation for the question which of the following is an advantage of implementing Google Tag Manager?

Which of the following is an advantage of implementing Google Tag Manager?

• All of these answers are correct. ✅
• You can add Google Analytics tags to your site without editing site code.
• You can add AdWords tags to your site without editing site code.
• You can add non-Google tags to your site without editing site code.
• You can change configuration values in your mobile app without rebuilding a new binary.

Correct answer

All of these answers are correct. ✅

Explanation

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

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Below is the answer and explanation for the question which Analytics API allows you to access your Google Analytics account configuration data?

Which Analytics API allows you to access your Google Analytics account configuration data?

• Management API ✅
• Core Reporting API
• Embed API
• You cannot access this data with an API

Correct answer

Management API ✅

Explanation

The Analytics Management API allows for programmatic access to the Google Analytics configuration data. You can build applications to more efficiently manage large or complex Analytics accounts. Large companies with many properties can automate account setup. Even if you are building a reporting application the Management API provides you tools to navigate your account.

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Below is the answer and explanation for the question which dimension is not included in the Adwords reporting section of Google Analytics?

Which dimension is not included in the Adwords reporting section of Google Analytics?

• Invalid click ✅
• Bid adjustment
• Keyword
• Destination URL
• TrueView Video ad

Correct answer

Invalid click ✅

Explanation

The AdWords reports give you post-click performance metrics for users who clicked on your AdWords ads and then came through to your website, or installed and started using your mobile app. These reports provide a window into your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns. By default, the AdWords reports show valuable ABC metrics from both AdWords (e.g., Clicks) and Analytics (e.g., Bounce Rate), providing you with additional insight into which advertising strategies are working well for you, and which ones could be improved.

Use the AdWords reports to see what outcomes occurred as a result of users clicking on your AdWords ads.

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Below is the answer and explanation for the question a visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

• The visitor’s session expires after 30 minutes of inactivity ✅
• Google Analytics does not keep track of sessions by default
• The visitor’s session expires after 5 minutes of inactivity
• The visitor’s session expires once the visitor has exited your site

Correct answer

The visitor’s session expires after 30 minutes of inactivity ✅

Explanation

When a user, say Bob, arrives on your site, Analytics starts counting from that moment. If 30 minutes pass without any kind of interaction from Bob, the session ends.

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Below is the answer and explanation for the question what you define a Destination URL goal by?

What you define a Destination URL goal by?

• editing the view Goals and specifying the request URL of the conversion page ✅
• creating a new dashboard to report only on the goal page
• adding the conversion ID to the tracking code on the goal page
• adding the ecommerce code to the goal page

Correct answer

Editing the view Goals and specifying the request URL of the conversion page ✅

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Below is the answer and explanation for the question in the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

• First Interaction (Click) Conversions ✅
• Assisted Conversion Value
• Conversion Rate
• none of these metrics

Correct answer

First Interaction (Click) Conversions ✅

Explanation

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

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Below is the answer and explanation for the question what does the Time Lag report indicate?

What does the Time Lag report indicate?

• Time lag between the original session and a goal completion ✅
• Time lag between goal completions
• Lag on the load time of the site
• Time lag between page views in the goal funnel

Correct answer

Time lag between the original session and a goal completion ✅

Explanation

The Time Lag Report is one the three reports provided by Google Analytics that helps users analyze a visitor’s conversion path and takes into consideration how different channels interact along the path and the time duration.

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Below is the answer and explanation for the question which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

• Remarketing
• Interest Categories
• Demographic reporting
• B and C only
• A, B, and C ✅

Correct answer

A, B, and C ✅

Explanation

When you enable Remarketing for a web property, you can create remarketing audiences from your Analytics data, and share those audiences with your linked advertising accounts (currently, AdWords and DoubleClick Bid Manager).

When you enable Advertising Reporting Features for a web property, Analytics collects the information it normally does, as well as Google advertising cookies when those cookies are present.

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