Below is the answer and explanation for the question why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

• some visitors may have javascript disabled
• some visitors may be blocking cookies
• clicks and sessions are different metrics
• all of the above ✅

Correct answer

All of the above ✅

Explanation

The Analytics AdWords reports import data directly from the AdWords system. The data in AdWords and Analytics is usually consistent, however, there are circumstances in which the data can differ:

• Comparing long date ranges may include periods during which your accounts were not linked.
• Linking multiple AdWords accounts to the same Analytics view complicates the information in your reports.
• Filters may remove some of the data from your Analytics reports. Check that there are no filters editing your campaign destination URLs.
• AdWords data is imported into Analytics at the time you view your report, so data is current as of the most recent hour.

Use the check list provided here to verify your configuration. See the rest of the article for further discussion of why data differences can occur.

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Below is the answer and explanation for the question what is an assisted conversion?

What is an assisted conversion?

• When one goal completion leads to another
• When one traffic source results in a later goal completion through another traffic source ✅
• An AnWords view through conversion
• When an AdWords visitors returns to the site directly to convert

Correct answer

When one traffic source results in a later goal completion through another traffic source ✅

Explanation

As defined by Google, Assisted Conversions are the number of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question when should you use manual tagging?

When should you use manual tagging?

• You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
• You should use manual tagging for any non-AdWords custom campaign. ✅
• You should use manual tagging to track only AdWords campaigns.

Correct answer

You should use manual tagging for any non-AdWords custom campaign. ✅

Explanation

Using auto-tagging exclusively provides several benefits over manual tagging. It:
Saves you the work of manually tagging every final URL.
Eliminates the errors you can introduce when you attempt to manually tag each URL. For example, utm_source=Google is different from utm_source=google.
Allows you to import Analytics goals and transactions into AdWords Conversion Tracking.
Offers more detailed Analytics reporting (see below).
If you need to use manual tagging but still want to take advantage of the benefits of auto-tagging, you can select the auto-tagging override option.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which of the following metrics is available when Site Search tracking is enabled?

Which of the following metrics is available when Site Search tracking is enabled?

• Sessions with Search: The number of sessions that used your site’s search function at least once.
• Search Exits: The number of searches made immediately before leaving the site.
• Time after Search: The amount of time users spend on your site after performing a search.
• Search Refinements: The number of times a user searched again immediately after performing a search.
• All of the above ✅

Correct answer

All of the above ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what reports would you use to determine if you should consider expanding your advertising to new markets?

What reports would you use to determine if you should consider expanding your advertising to new markets?

• Frequency and recency reports
• Location and Language reports ✅
• Intelligence events
• Source/Medium report

Correct answer

Location and Language reports ✅

Explanation

The Audience reports provide insight into characteristics of your users.
Track active users for increments of 1, 7, 14, and 30 days, and stay abreast of the level of user enthusiasm for your site or app.

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Below is the answer and explanation for the question The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

• pageviews
• events
• transactions
• A and B only
• A,B, and C ✅

Correct answer

A,B, and C ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns.

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns.

• Device Categoryc
• landing page
• Campaign
• A, B, and C ✅
• A and C only

Correct answer

A, B, and C ✅

Explanation

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session.

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Below is the answer and explanation for the question you receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike.

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike.

• The tracking code has been altered and is reporting incorrectly
• There is a new referral source that is directing a lot of new traffic to the site
• There is unidentified referral traffic that is likely bot traffic
• New pages or subdomains have been recently indexed in organic search
• All of the above ✅

Correct answer

All of the above ✅

Explanation

Don’t let those limit you though. Think about the things you look for, or would look for, or might expect, that aren’t covered here and create an alert for that as well. Then even if you forget to check out your analytics on a daily basis, Google Analytics itself will still give you a poke if something interesting is happening.

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Below is the answer and explanation for the question If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

• True: With analytics.js you can track across your domain and subdomains with no additional configuration. ✅
• False: You must always set up cross domain tracking in order to track subdomains.

Correct answer

True: With analytics.js you can track across your domain and subdomains with no additional configuration. ✅

Explanation

When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you see data from different sites in the same reporting view.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

• Ecommerce reports
• Multi channel funnels reports ✅
• Interests report
• Goals reports
• Campaigns reports

Correct answer

Multi channel funnels reports ✅

Explanation

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?
The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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