Below is the answer and explanation for the question Using filters, you can _____.

Using filters, you can _____.

• All of these answers apply ✅
• exclude data from a view
• change how the data looks in your reports
• include data in a view

Correct answer

All of these answers apply ✅

Explanation

Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text string

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Below is the answer and explanation for the question which of the following are examples of sources?

Which of the following are examples of sources?

• Google ✅
  
• Example. com ✅
• Email
• Search
• Display

Correct answer

Google ✅
Example. com ✅

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Below is the answer and explanation for the question which of the following are measures of traffic volume?

Which of the following are measures of traffic volume?

• Visits ✅
• Bounce Rate
• Margin
• Time on Site

Correct answer

Visits ✅

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Below is the answer and explanation for the question you want to know whether button X is clicked more often than button Y?

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful.

• Intelligence
• Annotations
• Events ✅
• Real-Time

Correct answer

Events ✅

Explanation

Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

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Below is the answer and explanation for the question which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

• All of these dimensions ✅
• Browser
• Device Category
• Language
• None of these dimensions

Correct answer

All of these dimensions ✅

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Below is the answer and explanation for the question which of the following is a valid tagged custom campaign

Which parameters can be included with an event hit for reporting?

• All answers are correct ✅
• page-load time for a sample of page views on your site
• how quickly images load
• how quickly the browser parses a page and makes it available for user interaction
• button click response time

Correct answer

All answers are correct ✅

Explanation

• The Site Speed reports measure three aspects of latency:
  Page-load time for a sample of pageviews on your site. You can view the data across different dimensions to see how quickly your pages loaded from a variety of perspectives (e.g., in different browsers, in different countries). Data is available in the Page Timings report.
• Execution speed or load time of any discrete hit, event, or user interaction that you want to track (e.g., how quickly images load, response time to button clicks). Data is available in the User Timings report.
• How quickly the browser parses the document and makes it available for user interaction. No additional configuration is required to see this data. Data is available in the Page Timings report, on the DOM Timings subtabs.

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Below is the answer and explanation for the question you can adjust the report sample size in Google Analytics by

You can adjust the report sample size in Google Analytics by

• adjusting a control in the reporting interface ✅
• adjusting the session timeout control
• adding a segment to your report
• any of these actions will adjust the sample size

Correct answer

Adjusting a control in the reporting interface ✅

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Below is the answer and explanation for the question Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

• Last Non-Direct Click model ✅
• First Interaction model
• Last Interaction model
• Linear model

Correct answer

Last Non-Direct Click model ✅

Explanation

The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. Analytics uses this model by default when attributing conversion value in non-Multi-Channel Funnels reports.

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Below is the answer and explanation for the question which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

• All of these statements are true. ✅
• You can create your own custom channel grouping in addition to the default MCF Channel grouping.
• The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
• When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.

Correct answer

All of these statements are true. ✅

Explanation

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. However, the MCF Channel Grouping labels are sufficient for many analysts’ needs.

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Below is the answer and explanation for the question which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

• E-commerce platforms
• Mobile Applications
• Online point-of-sales system
• A and B only ✅
• A, B, and C

Correct answer

A and B only ✅

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