Below is the answer and explanation for the question according to Google data, 70% of mobile searchers who’ve recently made a purchase have

According to Google data, 70% of mobile searchers who’ve recently made a purchase have

• Clicked to call a business from the search results page ✅
• Visited a business’s website from the search results page
• Called a similar business from their phone
• Saved a business as a contact on their phone

correct answer

Clicked to call a business from the search results page ✅

explanation

According to Google data, 70% of mobile searchers who’ve recently made a purchase have clicked to call a business from the search results page. Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from the search results to connect with a business. In fact, Google ads drive over 40 million calls each month.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question each of these are benefits you’d expect from shopping ads except

Each of these are benefits you’d expect from shopping ads except

• Better-qualified leads
• More traffic and leads
• Ease of targeting without needing keywords
• Free listings ✅

correct answer

Free listings ✅

Explanation

Free listing is not the benefit of shopping ads. If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. 

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.

• +40% for San Francisco, -40% for Houston
• +40% for San Francisco, -20% for Houston
• +20% for San Francisco, -20% for Houston
• +20% for San Francisco, -40% for Houston ✅

correct answer

+20% for San Francisco, -40% for Houston ✅

explanation

CPA for San Francisco is $10 and CPA for Houston is $20. If you have a CPA goal of US$12, you need to adjust your bid by +20% for San Francisco and by -40% for Houston. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question if you want to target ads to only people who speak Spanish, you can

If you want to target ads to only people who speak Spanish, you can

• Write your ad and keywords in Spanish and target the Spanish language ✅
• Have Google translate your ad and keyword into Spanish
• In your ad text, make a reference to Spanish speakers
• Write your ad and keywords in English and target the Spanish language

correct answer

Write your ad and keywords in Spanish and target the Spanish language ✅

explanation

If you want to target ads to only people who speak Spanish, you can write your ad and keywords in Spanish and target the Spanish language. Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach. Language targeting allows you to choose the language of the sites that you’d like your ads to appear on.

If you have the keyword λουλούδια (Greek for flowers) in a campaign that targets the Greek language, your ad will be eligible to appear whenever a customer searches for λουλούδια, even if the customer’s interface language is set to English.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question keyword Planner can do all of these things except

Keyword Planner can do all of these things except

• Suggest keywords and ad groups that may not have occurred to you
• Multiply keyword lists together
• Provide quality score estimates and validate keywords
• Provide historical statistics on search volume

correct answer

Provide quality score estimates and validate keywords ✅

explanation

Keyword Planner cannot provide Quality Score estimates and validate keywords. Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

• The projected maximum cost-per-click (max. CPC)
• The average amount charged each time someone clicks on his ad
• The average amount needed to make the ad appear somewhere on the page
• The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction ✅

correct answer

The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction ✅

explanation

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. The final cost each time his ad was clicked is the minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction. Actual CPC is often less than max. CPC because with the Google Ads auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks. You pay just enough to beat the Ad Rank of the advertiser with the next highest Ad Rank (or the minimum Ad Rank necessary to appear in that position).

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question an advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display

• A page of the top-selling dresses for all seasons.
• A catalog of all dresses available on the website.
• Several colors of spring dresses. ✅
• Spring dresses, skirts, belts, and shoes.

correct answers

Several colors of spring dresses. ✅

explanation

Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by:

• Providing relevant, useful, and original content,
• Promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
• Making it easy for customers to navigate your site (including on mobile sites), and
• Encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

• Click-through conversions
• Cross-OS conversions
• Cross-through conversions
• Cross-device conversions ✅

correct answer

Cross-device conversions ✅

explanation

Cross-device conversions metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets. Cross-device conversion is a part of “All Conversion”. People learn about your business across multiple devices and screens. All conversions helps you attribute your conversions — online, in-store visits, or over the phone — to the right campaign or ad group.

In order to measure cross-device conversion statistics, part of “All conversions,” Google use aggregated and anonymized data from users who have previously signed into Google services. This allows Google to provide advertisers with highly accurate and granular reporting on cross-device behavior without compromising user privacy. Google only show cross-device conversions when there’s enough data to make a highly accurate calculation. That means that to report this data, Google must have at least 95% confidence that the calculation is within 10% of the actual value.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

• English; the 25-mile radius around the bed and breakfast
• French and English; the 5-mile radius around the bed and breakfast
• English; the United States
• English; southern France ✅

correct answer

English; southern France ✅

explanation

You own a bed and breakfast in southern France and want to target English-speaking tourists arrived in France. English language and southern France location you should target. You can help ensure that your ads reach the customers you want. Use location and language settings to have your ads appear to customers in your targeted geographic locations, or to customers who have selected your targeted language as their interface language.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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