Below is the answer and explanation for the question iOS app conversion tracking cannot be set up using:

iOS app conversion tracking cannot be set up using:

• A) Server-to-server (S2S)
• B) Codeless conversion tracking ✅
• C) Install confirmation feedback
• D) SDK

correct answer

Codeless conversion tracking ✅

explanation

iOS app conversion tracking is available for AdMob and YouTube, but not supported on mobile search or mobile display. Unlike conversion tracking for Android, where Google offers a codeless alternative, iOS requires either installing a tracking code through the SDK or setting up a server-to-server conversion feed. You can track 2 types of conversions for iOS mobile apps: app downloads and in-app conversions.

Read more here: https://support.google.com/partners/answer/6209179?hl=en

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

• A) Increase bid adjustment for desktop
• B) Increase bid adjustment for mobile and desktop
• C) Increase bid adjustment for tablets
• D) Increase bid adjustment for mobile ✅

correct answer

Increase bid adjustment for mobile ✅

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question showing your ads on top of the mobile page in search results is beneficial because:

Showing your ads on top of the mobile page in search results is beneficial because:

• A) Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
• B) Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
• C) Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile ✅
• D) Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile

correct answer

Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile ✅

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer for the question the path to conversion on mobile is not the same as on desktop or tablet due to all of the following except

The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except

• A) Intent ✅
• B) Differing screen size
• C) Functionality
• D) Context

correct answer

Intent ✅

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question to track conversions in an app, you can add the firebase SDK to your app. SDK stands for:

To track conversions in an app, you can add the firebase SDK to your app. SDK stands for:

• A) Schema development kit
• B) Software development kit ✅
• C) Software deprecation kit
• D) Schema development key

correct answer

Software development kit ✅

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google DoubleClick search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

• Search and display inventory to help advertisers reach their desired cost-per-install goal ✅
• Search and display inventory to help advertisers reach their desired cost-per-impression goal
• Search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
• search inventory to help advertisers reach their desired cost-per-install goal

correct answer

Search and display inventory to help advertisers reach their desired cost-per-install goal ✅

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google DoubleClick search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer for the question say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.

• $2.30 ✅  
• $2.00
• $1.70
• $2.50

correct answer

$2.30 ✅  

Explanation:

Max CPC is $2. After increment of 15%, it would be $2X15/100=.30 So, the final amount would be
$2+.30 = $2.30

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google DoubleClick search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what two things can you track with adWords out of the box without making any code changes to your app?

What two things can you track with adWords out of the box without making any code changes to your app?

• You can actually track any custom event you want to define.
• App installs and core user demographics
• All app installs and all in-app purchases
• Android app downloads and Android in-app purchases ✅

correct answer

Android app downloads and Android in-app purchases ✅

Explanation

• Your in-app purchases for Android apps — AdWords pulls this right from the Google Play store when you link it to AdWords
• The number of downloads your Android app got from your ad, so you know if your install campaign is effective

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google DoubleClick search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer  for the question your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

Your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

• Generate a link ID and share it with your partner. ✅
• Export and share the data as a CSV file.
• Consider a partner that is not part of the program, as it is not possible.
• Establish a server-to-server connection using postback URLs.

correct answer

Generate a link ID and share it with your partner. ✅

Explanation

To link between AdWords and our App Attribution Partner, you’ll just need to generate a link ID in AdWords. You’ll share that with your third-party provider or enter it directly into their platform.

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google DoubleClick search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer for the question an app advertiser would want to use a third-party tracking company to:

An app advertiser would want to use a third-party tracking company to:

• A) To have a single SDK to add to your app instead of one from each ad network ✅
• B) To have more control when communicating with each ad network
• C) To see which of an app’s new users came from recent advertising clicks or views
• D) To receive reporting on basic usage analytics

correct answer

To have a single SDK to add to your app instead of one from each ad network ✅

Explanation

The reason app advertisers depend on this information is because the app ad network marketplace is very fragmented. Many app advertisers use 20 or more different ad networks to acquire or engage users. Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance.

Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google DoubleClick search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.