Below is the answer and explanation for the question what will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

• A) A sales team and operating phone bank
• B) An active call extension or call-only ad ✅
• C) A mobile specific site-link extension
• D) An app published in the Google Play store

correct answer

An active call extension or call-only ad ✅

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question these are all key to good mobile site design except?

These are all key to good mobile site design except?

• Easy user customization ✅
• Easy navigation
• Easy search
• Easy conversion

correct answer

Easy user customization ✅

Explanation

Google and answerlab conducted a research study examining how a range of users interacted with a diverse group of mobile sites. The study uncovered 25 mobile site design principles for making mobile sites good, effective, and enjoyable for users. Here they are organized in five key areas:

• Easy navigation
• Easy search
• Easy conversions
• Easy forms
• Easy on mobile

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question to re-engage users with an app, use the following strategies:

To re-engage users with an app, use the following strategies:

• A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users ✅
• B) Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
• C) Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
• D) Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

correct answer

Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users ✅

Explanation

There are many things you can do today to re-engage customers: identify target customers, reach out to them via existing channels (organic and paid search), offer them something unique, measure results, and repeat. Here’s how you can bring people back to your app:
Build remarketing lists
Define in-app triggers (e.g., dropped out of purchase flow) or key segments (e.g., lapsed users) to target
Do proactive outreach
Consider available channels (e.g., e-mail, app push notifications, back of register tape) to re-engage
Offer something unique
Provide a unique experience (e.g., an in-store reward, exploding offer, or discount)
Deep-link
Develop your app so it directs people into deeper, more targeted sections
Track
Measure everything beyond installs to understand your most valuable customers and their behaviours
Read more here: https://support.google.com/partners/answer/6208430?hl=en

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for  sitelink extensions:

Sitelink extensions:

• A) Decrease CTR rates as users are sent to specific pages of your site
• B) Show your business address, phone number, and a map marker with your ad text
• C) Allow targeted remarketing list users to land directly on specific pages of your site
• D) Allow advertisers to give users the option to land directly on specific pages of your site ✅

correct answer

Allow advertisers to give users the option to land directly on specific pages of your site ✅

Explanation

Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.

Read more here: https://support.google.com/adwords/answer/2375416?hl=en

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question many successful mobile sites have large “touch targets” for clicking that take into account.

Many successful mobile sites have large “touch targets” for clicking that take into account.

• Location where mobile is being used
• Time of day
• The lack of precision on a touch screen ✅
• Responsive design based on touch

correct answer

The lack of precision on a touch screen ✅

Explanation

Mobile-friendly experiences typically feature very simplified navigation, quick-to-load images, and streamlined text. Many successful mobile sites reduce or eliminate the need for scrolling or typing, and may have large “touch targets” for clicking that take into account the lack of precision on a touch screen.

Read more here: https://support.google.com/partners/answer/6208453?hl=en-GB

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what is a lightbox ad?

What is a lightbox ad?

• A) A type of ad format that shows extra information (“extending” from your text ads) about your business
• B) A mobile text ad
• C) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops ✅
• D) A remarketing specific ad format to announce new features of your app

correct answer

 A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops ✅

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

correct answer

• A) True ✅
• B) False

Explanation

This can be understood with a following example. Let’s suppose a travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.

Read more here: https://support.google.com/adwords/answer/2454052

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which is a benefit of using server-to-server app conversion tracking over an SDK?

Which is a benefit of using server-to-server app conversion tracking over an SDK?

• If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app ✅
• B) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
• C) Server-to-server connections are easier to set up than code-less conversion tracking
• D) Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

correct answer

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app ✅

explanation

Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion tracking from their server to Google’s server at the time of the conversion event. SDKs aren’t as easy to incorporate into a mobile app as it might be to add a piece of code to a website. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.
Read more here: https://support.google.com/partners/answer/6209179

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question a driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

• Customer profiles
• Context ✅
• Cell signals
• Wi-Fi

correct answer

Context ✅

Explanation

Every mobile search provides signals about the customer’s intent and how to offer valuable help. And it’s on mobile, so you get customer context too: time, location, and proximity.

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.