Below is the answer for the question Which of the following is not a type of mobile ad extension?

Which of the following is not a type of mobile ad extension?

• A) Sitelink extension
• B) Download extension✅
• C) Call extension
• D) App extension

correct answer:

B) Download extension✅

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

• The app makes use of streaming video.
• An additional YouTube charge is paid.
• Video assets are provided.✅
• Only landscape videos are used.

correct answer

• Video assets are provided.✅

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

• No one has figured a way to “see” mobile’s contribution yet.
• Many in traditional retail are not mobile users.
• They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.✅
• They don’t use AdWords.

Correct answer:

• They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.✅

Explanation

Since mobile is impacting more conversions than just website conversions, the client should include calls and visits to be counted in the conversions column. These are usually mobile-oriented conversions, so by not counting them as conversions, they are missing out on understanding the full value of mobile and their advertising campaigns. Counting call and store visits as conversions measures mobile more holistically and can potentially also show a huge reduction in mobile CPAs.

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question where can universal app campaigns run?

Where can universal app campaigns run?

• On the Search and display networks, and YouTube ✅
• Only on the Google Play store
• Only on AdMob
• Within other apps, also known as in–app

correct answer

On the Search and display networks, and YouTube ✅

Explanation

Universal App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including search, Google Play, YouTube, and the Google display network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.

Read more here: https://support.google.com/adwords/answer/6247380

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question to more fully capture mobile’s contribution to a sale, advertisers need to consider what?

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

• Customer intent
• Just the last click
• The first and last click
• More than just the last click ✅

correct answer

More than just the last click ✅

Explanation

The path to conversion on mobile is different from desktops and tablets in every way but intent — mobile has different functionality, context, even screen size. And the full value of mobile goes beyond the last click. Traditional digital key performance indicators (KPIs) like cost per acquisition (CPA) and return on ad spend (ROAS) can’t fully capture mobile’s impact on the customer journey. Marketers need to consider everything.

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question  how does adWords data-driven attribution give credit for conversions?

How does AdWords data-driven attribution give credit for conversions?

• It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. ✅
• It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
• It uses the linear model to credit conversions equally across all clicks on the path.
• It gives more credit to clicks that happened closer to the conversion.

correct answer

It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. ✅

Explanation

Unlike standard position- or rules-based attribution models, Data-Driven Attribution uses actual data from your Analytics account to generate a custom model for assigning conversion credit to marketing touchpoints throughout the entire customer journey.

Read more here: https://support.google.com/analytics/answer/3264076

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the  question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

• Target cost per install (tCPI)
• Get new users who most likely complete in-app actions. ✅
• Get new users for her app.
• Google Play Store optimization

correct answer

Get new users who most likely complete in-app actions. ✅

Explanation

Get new users for her app: This option optimizes your targeting and bids to generate app installs. This strategy is ideal when you want installs at scale — as many new users as possible — and you evaluate campaigns based on target cost per install (tCPI), install conversions, and install volume only.

Get new users who most likely complete in-app actions: This optimization strategy is ideal if you want the users most likely to perform certain actions in your app. After you choose this option, you indicate the in-app actions you value and your desired target cost per action (tCPA), and AdWords will work to bring you app installers who are most likely to perform these actions.

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.