Below is the answer and explanation for the question how can you produce video ads to perform well on YouTube?

How can you produce video ads to perform well on YouTube?

• Frame tightly and pace moderately
• Frame widely and pace moderately
• Frame widely and pace quickly
• Frame tightly and pace quickly ✅

correct answer

Frame tightly and pace quickly ✅

explanation

You can produce video ads to perform well on YouTube by frame tightly and pace quickly. Tight framing (especially early) and featuring faces translates well to leaned-in YouTube audiences. Keep pacing quick! Especially for mobile audiences, faster-paced ads performed more favorably in terms of view-through results. Experiment with your ad to see how fast you can make cuts before you stop seeing gains

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question according to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

• 25%
• 40%
• 70%
• 55% ✅

correct answer

55% ✅

explanation

According to recent Ipsos eye-tracking research, the majority of TV advertising time (55%) goes unseen due to multitasking1. Attention spans are declining. According to a 2015 Microsoft attention span study, the average human attention span in 2013 was eight seconds, down from 12 seconds in 2000.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which is a best practice for creating effective bumper ads?

Which is a best practice for creating effective bumper ads?

• Build a single bumper ad to convey your entire message
• Cut down your :30 TV spot
• Don’t include branding
• Focus on a single product, feature, or brand message ✅

correct answer

Focus on a single product, feature, or brand message ✅

explanation

Focus on a single, simple purpose: Bumpers are built for mobile, delivering brand messages as a quick hit to viewers on the go. With only seconds to convey a message, make it clear and single-minded from the start.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which report shows how long a video was watched in aggregate?

Which report shows how long a video was watched in aggregate?

• Analytics report
• Audience report
• Audience retention report
• Watch time report ✅

correct answer

Watch time report ✅

explanation

The watch time report shows the aggregated total of how many minutes people spend watching each video over time.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?

Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?

• Tease, amplify, echo
• The follow-up
• The mini-series
• The direct shot ✅

correct answer

The direct shot ✅

explanation

Stick to one concept, but slightly tweak the video based on the viewer’s context. Viewers are served one longer piece of creative, followed by shorter ads reminding them what they watched.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?

Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?

• Consumer patterns
• Custom affinity audiences
• Life Events
• In-market audiences ✅

correct answer

In-market audiences ✅

explanation

In-market audiences are those who actively researching to buy your product/service. These are highly qualified consumers ready to make a purchase.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer for the question match each ad format to its primary marketing objective. Drag and drop each item into the correct box.

Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.

• TrueView for action – Action
• Bumpers – Awareness
• TrueView discovery – Consideration
• Masthead – Awareness

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question match each type of TrueView ad to its bidding approach.

Match each type of TrueView ad to its bidding approach.

• TrueView for reach – CPM
• TrueView discovery – CPA
• TrueView for action – CPA
• TrueView in-stream – CPV

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question true or false? true view ads on Google video partners drive as much lift in ad recall as true view on YouTube.

True or false? true view ads on Google video partners drive as much lift in ad recall as true view on YouTube.

• False
• True ✅

correct answer

True ✅

explanation

GVP are largely mobile first, with over 75% of inventory on mobile. Video ads on GVP drive similar lift as video ads on YouTube. We ran 41 identical ad recall brand Lift studies to measure impact of true view ads.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question where does a YouTube masthead ad unit run?

Where does a YouTube masthead ad unit run?

• Across specific sites within the Google Display Network
• YouTube search results page
• YouTube watch page
• YouTube homepage ✅

correct answer

YouTube homepage ✅

explanation

The masthead runs on the YouTube homepage and home feed — a marquee placement. The Video masthead enables you to showcase your brand on a beautiful video canvas at scale, across all devices, at the top slot of the home feed.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.