Below is the answer and explanation for the question landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

• Live-action auctions
• VR 360
• Game-console emulation
• YouTube on TV screens ✅
• Mobile live streaming ✅

Correct Answers

YouTube on TV screens ✅ and Mobile live streaming ✅

explanation

YouTube is committed to enabling users to discover more content that’s relevant for them. Here are the two next generation efforts in this area.
1. YouTube on TV screens
2. Mobile live streaming

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

• Communicate with the viewer through third-party software.
• Create a connection by placing a cookie on their device.
• Coordinate secondary marketing channels to follow-up.
• Connect with the viewer through emotion and storytelling. ✅

 correct answer

Connect with the viewer through emotion and storytelling. ✅

explanation

Connect: Make your audience think or feel something about your brand. Once an ad has hooked an audience, it must maintain their attention by creating a connection. We see that different storytelling styles, messages, people, and audio levers are key to keeping people watching — and making them think or feel something.

Appealing to the viewer’s emotions can help draw them into your story and quickly build a connection to your message. Our research shows that storytelling styles like action, humor or intrigue work well across all marketing objectives.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which is a key benefit of TrueView discovery?

Which is a key benefit of TrueView discovery?

• It optimizes delivery to users who are most likely to buy.
• It drives users to click a link or take action on an ad.
• It helps advertisers maximize views.
• It reaches users scrolling down the YouTube home page. ✅

Correct Answer

It reaches users scrolling down the YouTube home page. ✅

explanation

A key benefit of TrueView discovery is that it reaches users scrolling down the YouTube home page. TrueView discovery ads enable advertisers to capture their audiences at key moments of discovering new content on the YouTube home feed, watch page, and search results.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question how can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

How can Google’s custom affinity audience signals help an advertiser connect with their target audience?

• By reaching people who have recently experienced a major change in lifestyle.
• By reaching people based on their consumption habits, such as where they shop or eat.
• By reaching people based on demographics, such as age and where they live.
• By reaching a one-of-a-kind audience to deliver a niche message at scale. ✅

Correct Answer

By reaching a one-of-a-kind audience to deliver a niche message at scale. ✅

explanation

With custom affinity audiences, you can develop a one-of-a-kind audience to deliver a niche message at scale.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question as an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “personal primetime.” When is she trying to reach her audience?

• In highly engaged moments when her audience is at home, not distracted by the world around them.
• In moments when her audience is engaged in content delivered at night, similar to when they watch TV.
• In highly engaged moments when her audience needs YouTube content that’s general and popular. ✅

Correct Answer

In highly engaged moments when her audience needs YouTube content that’s general and popular. ✅

explanation

Advertisers can engage their audiences while they’re in their “personal primetime,” highly engaged moments where viewers turn to YouTube to watch content they’re passionate about.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which elements are used to build a custom affinity audience?

Which elements are used to build a custom affinity audience?

• App downloads, tours, website LAN, and app user permissions
• Preferences, visits, website FTP, and total app updates
• Calculations, returns, website SSL, and app store visits
• Keywords, places, website URLs, and app downloads ✅

Correct Answer

Keywords, places, website URLs, and app downloads ✅

explanation

Custom afinity audience is Unique audiences created from keywords, URLs, inputs from apps, and map locations elements.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question trueView for action ad formats use smart bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

TrueView for action ad formats use smart bidding to optimize for specific website actions. To do this, what must be enabled in your Google ads account?

• Machine learning
• Ad recommendations
• Automatic payments
• Conversion tracking ✅

correct Answer

 Conversion tracking ✅

explanation

To achieve the best performance, it’s important to implement conversion tracking and count conversions properly. TrueView for action ad formats use smart bidding to optimize for specific website actions. To do this, conversion tracking must be enabled in your Google ads account.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

• Customer Match audience
• Similar Audience
• Affinity Audience
• Custom Affinity audience ✅

correct Answer

Custom Affinity audience ✅

explanation

Custom Affinity Audience would be the best audience solution for Zane’s YouTube campaign who would like to use the names of similar hotels as keywords when building the audience for the campaign.
It starts with signals. Google looks at signals from Search, Google Maps, and YouTube to understand the unique characteristics of a given audience.

Below is the answer and explanation for the question true or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.

True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.

• False
• True ✅

Correct answer

True ✅

explanation

YouTube audience solutions work on real-time data. Google updates data on every impression, so advertisers reach only the most relevant users on YouTube.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which of the following is not an example of Detailed Demographics?

Which of the following is not an example of detailed demographics?

• Homeownership status
• Marital status
• Parenting stages
• Car ownership status ✅

Correct answer

Car ownership status ✅

explanation

Detailed demographics allows you to connect with consumers who are more likely to be influenced by your products or services.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.