Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

• Target conversion share
• Min cost-per-conversion
• Target cost-per-conversion
• Max Conversions ✅

correct answer

Max Conversions ✅

explanation

Use max conversions bidding. It would be best in the scenario of not comfortable with that cost-per-acquisition. Whether to use tCPA or Max conversions bidding largely depends on the customer’s history with conversion tracking on YouTube and the campaign objective. If you want to simply drive as many conversions as possible during a flighted campaign, use Max conversions bidding.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? (choose two.) select all correct responses

After a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? (choose two.) select all correct responses

• Pet ownership
• Music preference
• Education
• Homeownership status ✅

correct answer

Homeownership status ✅

explanation

Two characteristics of detailed demographics are Education and homeownership status. because the Google audience specialist, Reilly knows that using education characteristics, her YouTube client can reach people based on their level of education, as this may impact the products or services, they’re interested in. And Homeownership status lets her client reach people based on whether they own or rent their home, as this status will result in different purchase behaviors.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

• The bumper ad was shown on the right frame.
• When the bumper ad showed for 10 seconds.
• When the bumper ad was skippable.
• When consumers viewed a bumper ad three or more times. ✅

correct answer

When consumers viewed a bumper ad three or more times. ✅

explanation

Bumper Ads are effective together: consumers who see three or more bumpers have 2.2x the ad recall of consumers who see just one.
Based on Google’s analysis of bumper ads, when consumers viewed a bumper ad three or more times, caused a significant increase in ad recall.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

• Over 60% of global shoppers purchased products they discovered on YouTube.
• Over 80% of global shoppers purchased products they discovered on YouTube.
• Over 70% of global shoppers purchased products they discovered on YouTube.
• Over 40% of global shoppers purchased products they discovered on YouTube. ✅

correct answer

Over 40% of global shoppers purchased products they discovered on YouTube. ✅

explanation

Over 40% of global shoppers say that they’ve purchased products that they discovered on YouTube. This makes YouTube ideal for driving action.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what are two events that store visits for TrueView for action come from? (choose two.) select all correct responses

What are two events that store visits for TrueView for action come from? (choose two.) select all correct responses

• Users who purchased a product in the past and visited a store location within 30 days.
• Users who clicked on an element of the ad and entered a store location within 30 minutes.
• Users who watched 30 seconds of the ad and visited a store location within 10 days.
• Users who watched 10 seconds of the ad and visited a store location within 30 days.
• Users who clicked on an element of the ad and entered a store location within 30days. ✅

correct answer

• Users who watched 10 seconds of the ad and visited a store location within 30 days. ✅
• Users who clicked on an element of the ad and entered a store location within 30days. ✅

explanation

These are the two events that store visits for TrueView for action come from

1. User clicks an element of the ad and converts within 30 days. That’s counted as a click-through conversion. It’s included in the conversions column of Google Ads.
2. User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). It’s included in the conversions column of Google Ads.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question when it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

• Custom Intent audiences for YouTube
• Similar audiences
• In-Market audiences
• Remarketing or customer match ✅

correct Answer

Remarketing or customer match ✅

explanation

When it comes to driving action, focus on audiences with the strongest level of intent, because they’re most open to being influenced by your message. With remarketing or customer match, engaged with your business already, but didn’t convert.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

• Google Campaign Archive
• Google Trends
• Google Surveys
• Think with Google ✅

Correct answer

Think with Google ✅

explanation

Think with Google is one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question when measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

• 7 days
• 14 days
• 45 days
• 30 days ✅

Correct Answer

30 days ✅

explanation

Store visits is a measurement solution that gives advertisers with physical stores the ability to connect online influence to offline action. Store visits for TrueView for action can come from two different events:
1. Users who have clicked on an element of the ad and enter a store within 30 days
2. Users who have watched 10 seconds of the ad and visit the store within 30

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what’s a key benefit of TrueView for reach?

What’s a key benefit of TrueView for reach?

• It helps advertisers maximize views.
• Its billing method is based on cost-per-view (CPV).
• It’s billed if the viewer watches 30 seconds of the ad.
• It optimizes for impressions instead of views. ✅

Correct Answer

It optimizes for impressions instead of views. ✅

explanation

TrueView for reach drives awareness and optimizes for highly efficient reach and is bought on target CPM, using a skippable in-stream format.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.