Below is the answer and explanation for the question which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

• Capture, act, retarget
• Promise, sell, recall
• Introduce, inform, inspire
• Tease, amplify, echo ✅

Correct Answer

Tease, amplify, echo ✅

explanation

“Tease, amplify, echo” are storytelling methods that entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action.
Tease your audience with short ads, amplify your message with long-form ads for incremental reach and impact, and echo your message to spur action.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which type of Google audience signal reaches consumers on YouTube based on their consumption habits?

Which type of Google audience signal reaches consumers on YouTube based on their consumption habits?

• Life Events
• Custom Affinity audiences
• In-Market audiences
• Consumer Patterns ✅

Correct Answer

Consumer Patterns ✅

explanation

Consumer Patterns lets brands reach consumers on YouTube based on their consumption habits, such as where they shop or eat..

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

• Concept
• Consume
• Conduct
• Context ✅

correct answer

Context ✅

explanation

Context, a video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad. where other people have clicked on ads related to the product or service and subsequently converted.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any resources. Which of the following isn’t a step Google uses to build an affinity audience for YouTube?

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any resources. Which of the following isn’t a step Google uses to build an affinity audience for YouTube?

• Machine learning to scale
• Surveys to validate results
• Signals to understand audience characteristics
• Emails to sign users up ✅

correct answer

Emails to sign users up ✅

explanation

Ramone should tell her client that sending Email to sign user up is not the step Google uses to build an affinity audience for YouTube.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer  for the question to assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

correct answer

1. Be clear on what the audience should do. — Direct 
2. Open YouTube ads with impact. — Attract
3. Tap into emotion, audio, and pacing. — Connect
4. Brand naturally and with purpose. — Brand

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which two are ideal advertisers for custom intent audiences? (choose two.)

Which two are ideal advertisers for custom intent audiences? (choose two.)

• Advertisers labeled enterprise with budgets that exceed $100,000.
• Advertisers who want improvement without installing conversion tags.
• Advertisers with only video campaigns and a budget of at least $500.
• Advertisers using conversion tracking in their video campaigns. ✅
• Advertisers looking to expand their non-brand search campaigns. ✅

correct answer

Advertisers using conversion tracking in their video campaigns. ✅

Advertisers looking to expand their non-brand search campaigns. ✅

explanation

Ideal clients and requirements:
1. Advertisers looking to expand their non-brand search campaigns
2. Advertisers with conversion tracking enabled on video campaigns

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what counts as a view-through conversion in a TrueView for action campaign?

What counts as a view-through conversion in a TrueView for action campaign?

• User clicks on an element of the ad and converts within 24 hours.
• User sees just an impression of the ad and converts within three days.
• User clicks on an element of the ad and converts within three days.
• User sees just an impression of the ad and converts within 24 hours. ✅

correct answer

User sees just an impression of the ad and converts within 24 hours. ✅

explanation

User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which TrueView ad format is billed on a CPM basis?

Which TrueView ad format is billed on a CPM basis?

• TrueView in-stream
• TrueView for action
• TrueView discovery
• TrueView for reach ✅
  

correct answer

TrueView for reach ✅

explanation

TrueView for reach is billed on a CPM basis. This format uses industry-standard CPM buying to easily plan and measure across campaigns.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses

• Offer free and discounted goods or services to entice ad viewers.
• Slow down your ad’s pacing and take your time communicating.
• Trick viewers into thinking they’re watching something different.
• Use humor to boost ad recall, brand awareness, and viewership. ✅
• Break the fourth wall in your ad by speaking directly to viewers. ✅

correct answer

Use humor to boost ad recall, brand awareness, and viewership. ✅

Break the fourth wall in your ad by speaking directly to viewers. ✅

explanation

A relationship exists between how long an ad is viewable, and an increase in brand awareness and consideration. The two ways Google recommends you connect with your viewers:
1. Use humor. Humor is associated with higher ad recall, brand awareness, and viewership.
2. Break the fourth wall. Ads that use on-screen talent to speak directly to viewers are associated with higher Brand Lift performance.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.