Below is the answer and explanation for the question Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any resources. Which of the following isn’t a step Google uses to build an affinity audience for YouTube?

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any resources. Which of the following isn’t a step Google uses to build an affinity audience for YouTube?

• Machine learning to scale
• Surveys to validate results
• Signals to understand audience characteristics
• Emails to sign users up ✅

correct answer

Emails to sign users up ✅

explanation

Ramone should tell her client that sending Email to sign user up is not the step Google uses to build an affinity audience for YouTube.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer  for the question to assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

correct answer

1. Be clear on what the audience should do. — Direct 
2. Open YouTube ads with impact. — Attract
3. Tap into emotion, audio, and pacing. — Connect
4. Brand naturally and with purpose. — Brand

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which two are ideal advertisers for custom intent audiences? (choose two.)

Which two are ideal advertisers for custom intent audiences? (choose two.)

• Advertisers labeled enterprise with budgets that exceed $100,000.
• Advertisers who want improvement without installing conversion tags.
• Advertisers with only video campaigns and a budget of at least $500.
• Advertisers using conversion tracking in their video campaigns. ✅
• Advertisers looking to expand their non-brand search campaigns. ✅

correct answer

Advertisers using conversion tracking in their video campaigns. ✅

Advertisers looking to expand their non-brand search campaigns. ✅

explanation

Ideal clients and requirements:
1. Advertisers looking to expand their non-brand search campaigns
2. Advertisers with conversion tracking enabled on video campaigns

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what counts as a view-through conversion in a TrueView for action campaign?

What counts as a view-through conversion in a TrueView for action campaign?

• User clicks on an element of the ad and converts within 24 hours.
• User sees just an impression of the ad and converts within three days.
• User clicks on an element of the ad and converts within three days.
• User sees just an impression of the ad and converts within 24 hours. ✅

correct answer

User sees just an impression of the ad and converts within 24 hours. ✅

explanation

User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which TrueView ad format is billed on a CPM basis?

Which TrueView ad format is billed on a CPM basis?

• TrueView in-stream
• TrueView for action
• TrueView discovery
• TrueView for reach ✅
  

correct answer

TrueView for reach ✅

explanation

TrueView for reach is billed on a CPM basis. This format uses industry-standard CPM buying to easily plan and measure across campaigns.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses

• Offer free and discounted goods or services to entice ad viewers.
• Slow down your ad’s pacing and take your time communicating.
• Trick viewers into thinking they’re watching something different.
• Use humor to boost ad recall, brand awareness, and viewership. ✅
• Break the fourth wall in your ad by speaking directly to viewers. ✅

correct answer

Use humor to boost ad recall, brand awareness, and viewership. ✅

Break the fourth wall in your ad by speaking directly to viewers. ✅

explanation

A relationship exists between how long an ad is viewable, and an increase in brand awareness and consideration. The two ways Google recommends you connect with your viewers:
1. Use humor. Humor is associated with higher ad recall, brand awareness, and viewership.
2. Break the fourth wall. Ads that use on-screen talent to speak directly to viewers are associated with higher Brand Lift performance.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

• 25% of YouTube watch-time happens on mobile devices.
• 75% of YouTube watch-time happens on mobile devices.
• Google does not share device watch-time metrics for YouTube.
• 60% of YouTube watch-time happens on mobile devices. ✅

correct answer

60% of YouTube watch-time happens on mobile devices. ✅

explanation

Janice’s advertising agency should explain to client that viewers are moving to mobile, with recent figures showing that 60% of watch time happens on mobile devices.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

• Customer match audience
• Custom intent audience
• Remarketing via Google tags
• Similar audiences ✅

correct answer

Similar audiences ✅

explanation

Similar audiences would be the ideal first-party data audience solution for Jasmine’s client who is looking for the solution that lets them find new customers who share characteristics with their existing ones.

First-party audiences consist of people who have: Engaged with your content online or visited your website. Solutions that use first-party data: Similar audience.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream?

What’s a key benefit of TrueView in-stream?

• It helps advertisers maximize views .✅ 
• Its billing method is based on target CPM.
• It optimizes for impressions instead of views.
• It optimizes for highly efficient reach

correct answer

It helps advertisers maximize views .✅ 

explanation

The key benefit of TrueView in-stream: It optimizes for impressions instead of views.
It optimizes for impressions instead of views (like TrueView in-stream), and allows you to easily plan, set up, and buy your auction campaign in a familiar currency.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.