If you use cookies on your websites and collect data through Google Analytics, Google Ads, or Search Ads 360, you will be affected by the upcoming change. In response to ...
If you use cookies on your websites and collect data through Google Analytics, Google Ads, or Search Ads 360, you will be affected by the upcoming change. In response to Read article →
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article →
The Digital Markets Act (DMA) is a key European Union regulation aimed at curbing monopolistic behavior and ensuring fair competition between digital platforms. The Act represents a major breakthrough in ...
The Digital Markets Act (DMA) is a key European Union regulation aimed at curbing monopolistic behavior and ensuring fair competition between digital platforms. The Act represents a major breakthrough in Read article →
OSN has just unanimously adopted the first global resolution on artificial intelligence. While this step symbolizes significant progress towards a coordinated global approach to the regulation and development of AI, ...
OSN has just unanimously adopted the first global resolution on artificial intelligence. While this step symbolizes significant progress towards a coordinated global approach to the regulation and development of AI, Read article →
Lately, the term "machine learning" has been on everyone's lips. But what's the real scoop on how it works? In a nutshell, it's all about teaching computers to recognize patterns ...
Lately, the term "machine learning" has been on everyone's lips. But what's the real scoop on how it works? In a nutshell, it's all about teaching computers to recognize patterns Read article →
If you can master your time, you can master your life - a simple quote about time management that is very true. Getting better at time management will help you ...
If you can master your time, you can master your life - a simple quote about time management that is very true. Getting better at time management will help you Read article →
Is your website's search results flagged with a notice suggesting it might be risky? Unfortunately, this indicates that your site has been added to Google's blacklist. Websites compromised by hacking ...
Is your website's search results flagged with a notice suggesting it might be risky? Unfortunately, this indicates that your site has been added to Google's blacklist. Websites compromised by hacking Read article →
Being blacklisted by a search engine is a prevalent issue for websites engaged in malicious internet activities. We have crafted an insightful piece on Google blacklisting, detailing the process of ...
Being blacklisted by a search engine is a prevalent issue for websites engaged in malicious internet activities. We have crafted an insightful piece on Google blacklisting, detailing the process of Read article →
In today's digital age, it has become increasingly important for organizations to prioritize their users' privacy and data protection. With the introduction of GDPR and other privacy regulations, businesses must ...
In today's digital age, it has become increasingly important for organizations to prioritize their users' privacy and data protection. With the introduction of GDPR and other privacy regulations, businesses must Read article →
In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I ...
In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I Read article →
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article →
From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if ...
From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if Read article →
Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and ...
Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and Read article →
A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...
A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article →
The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...
The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article →
Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device ...
Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device Read article →
Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...
Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article →
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article →
In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...
In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article →
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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