Below is the answer and explanation for your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

• Demographic targeting
• Contextual product targeting
• The “Green living enthusiasts” affinity audience ✅
• Gender targeting

Correct Answer

The “Green living enthusiasts” affinity audience ✅

Explanation

If Kevin wants to attract an audience with an established interest in his message to sells eco-friendly products. He would be recommended to target the “Green living enthusiasts” affinity audience. Affinity audiences consist of aggregated consumers who have demonstrated a qualified interest in a particular topic. Take advantage of broad passions depicting a consumer’s lifestyle rather than niche curiosities to reach your perfect audience and achieve reach and frequency within that group.

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