Categories

Navigation

Definition:

The transition from one webpage to another is facilitated by it.

Information:

Nobody gives navigation too much thought; still, it holds immense importance when it comes to transitioning from the home page to other pages. If users are not given explicit choices, they may hit ‘back’ and leave the website. Certainly, it is not an easy job to keep a fresh visitor interested enough in a page to move on and explore other pages as well.

With time, developers have designed a few navigational layouts.

Primary Navigation:

On top of the fold or the left side column

Secondary Navigation:

Underneath the fold or on the right-side column (Exceptions, however, are there).

Helpful Articles to Understand Navigation:

Is Navigation Useful?
useit.com – Alertbox (January 9, 2000)

Related Terms:

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary

 

 

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Your email address will not be published. Required fields are marked.