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Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

  • Decreasing the bid for the ad.
  • Improving the speed of his website.
  • Cloning the ad multiple times.
  • Including keywords in his ad text. âś…

Correct answer

Including keywords in his ad text. âś…

Given above is the answer and explanation for the question Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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