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Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

Below is the answer and explanation for Asam is learning about Google ads search. He wants to know why a marketer might use call out extensions. For which activity are call out extensions beneficial?

Asam is learning about Google ads search. He wants to know why a marketer might use call out extensions. For which activity are call out extensions beneficial?

  • Provide potential customers with the ability to call a business directly from an ad.
  • Allow users to navigate to specific pages directly from an ad.
  • Give potential customers the ability to contact a business via a text message.
  • Highlight key information and unique selling points of a business. âś…

Correct answer

Highlight key information and unique selling points of a business. âś…

Explanation

If you are learning about Google ads search and wants to know why a marketer might use call out extensions. call out extension is beneficial highlight key information and unique selling points of a business.

Call out extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Boosts engagement: In our tests, this added information drove a ~10% increase in CTR. Call out extensions are a powerful way to highlight value-added attributes about a particular product or service.

Given above is the answer and explanation for the question Asam is learning about Google ads search. He wants to know why a marketer might use call out extensions. For which activity are call out extensions beneficial?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop

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