Below is the answer and explanation for Amanda uses “influence consideration” as a marketing objective for her Google display ads campaign. Which targeting options are a good fit for Amanda’s campaign?

Amanda uses “influence consideration” as a marketing objective for her Google display ads campaign. Which targeting options are a good fit for Amanda’s campaign?

• Custom Intent audiences, similar audiences, custom affinity audiences
• In-Market audiences, affinity audiences, similar audiences
• Custom intent audiences, similar audiences, affinity audiences
• In-market audiences, custom intent audiences, similar audiences ✅

Correct Answer

In-market audiences, custom intent audiences, similar audiences ✅

Explanation

For Amanda’s campaign, In-Market audiences, Custom Intent audiences and Similar Audiences options are a good fit for “Influence consideration” as a marketing objective.

Influence consideration marketing objective is set when you want to engage with users that are actively researching products or services.

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