Below is the answer and explanation for a company that produces sporting equipment for senior citizens would like to use Google display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

A company that produces sporting equipment for senior citizens would like to use Google display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

• In-market audiences
• Affinity audiences
• Dynamic remarketing
• Demographic audiences ✅

Correct Answer

Demographic audiences ✅

Explanation

Demographic audiences can best help the new company of sporting equipment, reach the users who are senior citizens over the age of 65 and having interest in sports. Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.

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