Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)?

Why should Google follow the viewability standards set by the US Media Rating council (MRC)?

• So advertisers know if their audience targeting is successful.
• So advertisers know if frequency capping is working.
• So advertisers know if users are double-clicking on their ads.
• So advertisers know if their ads have truly been seen by users. ✅

Correct answer

So advertisers know if their ads have truly been seen by users. ✅

Explanation

Google ads follows the media rating council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.

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