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While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses

Below is the answer and explanation for While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing?

While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing?

  • Humans excel at monotonous tasks.
  • Humans are better at handling large amounts of data.
  • Humans think more creatively. ✅
  • Humans make better strategic decisions. ✅

Correct Answer

  • Humans think more creatively. ✅
  • Humans make better strategic decisions. ✅

Explanation

Computers are great at optimizing, but not so great at goal-setting — or even using common sense. According to a 2018 report by Mc Kinsey & company, the hardest activities to automate are those that apply expertise to decision making, planning, or creative work. Humans think strategically and creatively.

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