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Which is required for an ad to be served to a user?

Below is the answer and explanation for which is required for an ad to be served to a user?

Which is required for an ad to be served to a user?

  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.
  • The search terms must be unique to a company.
  • The keywords must be relevant to the search term.

Correct answer

The keywords must be relevant to the search term.

Explanation

After ranking all the ads, the search engine decides which one to show, based on the advertiser bid and relevance to the search results. If an ad isn’t deemed relevant, it won’t show.

Given above is the answer and explanation for the question which is required for an ad to be served to a user?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop

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