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When using a placement media cost cap, what will happen once the cap is reached?

Below is the answer and explanation for when using a placement media cost cap, what will happen once the cap is reached?

When using a placement media cost cap, what will happen once the cap is reached?

  • Ad-serving fees won’t be charged.
  • The placement will be paused until the cap is removed.
  • Campaign manager will stop calculating and reporting media cost for the placement moving forward. âś…
  • Reports will not reflect the impressions and click metrics.

Correct answer

Campaign manager will stop calculating and reporting media cost for the placement moving forward. âś…

Explanation

Cap cost sets the maximum media cost your placement can reach in reporting. Once your placement delivers enough units to reach the cap cost, no further cost is reported. Cost is based on the number of delivered units times the rate in your flight. Units are impressions, clicks, or activities.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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