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When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

Below is the answer and explanation for when targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

  • Keyword. ✅
  • Time and day.
  • Demographics.
  • Geography.

Correct answer

Keyword. ✅

Explanation

Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with inventory consisting of new or frequently changed content (for example, news and social media sites).

The above answer and explanation are for the question for when targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

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