Below is the answer and explanation for when planning a campaign, the first thing an advertiser thinks about should be

When planning a campaign, the first thing an advertiser thinks about should be

• The advertiser’s goals ✅
• The tools available to optimize the campaign
• The tools available to build a display ad
• The advertiser’s daily budget

Correct Answer

The advertiser’s goals ✅

Explanation

The first thing an advertiser thinks about should be the advertiser’s goals while planning a campaign. Identify your goals: Is your goal to drive direct response traffic and generate clicks? Or is your goal to promote your brand and measure user engagement? Identifying your goals upfront will help you to better plan and implement your display campaigns. The ultimate goal for your campaign will influence your targeting choices, pricing model, creative messaging, and even the metrics you choose to track.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.