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What is the difference between ideal customer profiles and buyer personas?

Below is the answer and explanation for what is the difference between ideal customer profiles and buyer personas?

What is the difference between ideal customer profiles and buyer personas?

  • Ideal customer profiles are for¬†business-to-business¬†sales teams, while buyer personas are for sales teams that sell directly to consumers.
  • Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. ‚úÖ
  • Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects.
  • Ideal customer profiles are used by marketing teams, while buyer personas are used by salespeople.

Correct answer

Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. ‚úÖ

The above answer is related to HubSpot inbound sales certification exam. You can find all the updated questions and answers related to HubSpot inbound sales certification exam on the ‚ÄúHubSpot¬†inbound sales certification¬†answers‚ÄĚ page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot inbound sales certification exam: https://academy.hubspot.com/courses/inbound-sales

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