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What is required to track mobile app conversions using Floodlight tags?

Below is the answer and explanation for what is required to track mobile app conversions using floodlight tags?

What is required to track mobile app conversions using floodlight tags?

  • A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps. ✅
  • A floodlight tag with the activities set to collect in-app variables, available in DT files.
  • A dynamic publisher pixel implemented in the floodlight tag.
  • An HTML5 macro added to the floodlight tag and ad tag, and uploaded in the SDK.

Correct answer

A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps. ✅

Explanation

Before you can attribute app installs or activities back to ad impressions and clicks in apps, the partners need to work together to ensure that user-resettable device identifiers and other values are passed to both floodlight tags and the ad tags running in apps. Campaign manager uses the identifiers to uniquely identify a user and attribute app activities back to the in-app ads they viewed or clicked on.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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