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What is Google’s programmatic buying platform?

Below is the answer and explanation for the question what is Google’s programmatic buying platform? 

What is Google’s programmatic buying platform?

  • Google ads
  • YouTube
  • DoubleClick bid manager ✅
  • Google analytics

correct answer

DoubleClick bid manager ✅

explanation

DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in doubleclick digital marketing, Doubleclick bid manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

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