Below is the answer and explanation for what is a valid recommendation that the performance planner can provide?

What is a valid recommendation that the performance planner can provide?

• Create alternative versions of best performing ad variations.
• Apply specific bid adjustments to device and location targeting.
• Add a themed group of negative keywords.
• Set a specific target CPA (cost-per-acquisition). ✅

Correct answer

Set a specific target CPA (cost-per-acquisition). ✅

Explanation

Performance planner can provide a valid recommendation to set a specific target CPA (cost-per-acquisition). Once you use performance planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods, the tool will provide one of the recommendations below.
1. Search target CPA or target return on ad spend (ROAS) campaigns.
2. Search manual cost-per-click (CPC) or enhanced CPC campaigns.
3. Search maximize clicks or maximize conversions campaigns.

Given above is the answer and explanation for the question what is a valid recommendation that the performance planner can provide?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop