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What is a buyer persona?

Below is the answer and explanation for what is a buyer persona?

What is a buyer persona?

  • A semi-fictional representation of your ideal customer based on data. ✅
  • The demographic information of a particular sales prospect.
  • A categorization of leads that indicates how “sales ready”? they are.
  • A story that describes your sales process from the buyer’s point of view.

Correct answer

A semi-fictional representation of your ideal customer based on data. ✅

The above answer is related to HubSpot sales enablement certification exam. You can find all the updated questions and answers related to HubSpot sales enablement certification exam on the “HubSpot sales enablement certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot sales enablement certification exam: `https://academy.hubspot.com/courses/sales-enablement

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