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What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

Below is the answer and explanation for what is a benefit of linking a YouTube channel to the advertiser in display & video 360?

What is a benefit of linking a YouTube channel to the advertiser in display & video 360?

  • Access to earned metrics, like shares, and channel subscribers. ✅
  • Access to YouTube masthead inventory.
  • Availability to frequency caps on all media buys across YouTube and other exchanges.
  • Access to Floodlight tag tracking without using dynamic pixels.

Correct answer

Access to earned metrics, like shares, and channel subscribers. ✅

Explanation

The linked Google ads account can access reporting from the YouTube channel including accessing additional video view statistics, call-to-action (CTA) overlays, and re-marketing and engagement statistics such as earned views. If your Google ads account is overseen by a manager account, linking your YouTube channel will allow the Google ads manager account to access your YouTube channel metrics.

The above answer and explanation are for the question what is a benefit of linking a YouTube channel to the advertiser in display & video 360?

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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