Below is the answer and explanation for what happens when a user meets the frequency cap for an ad?

What happens when a user meets the frequency cap for an ad?

• Ads stop serving to that user.
• Ads serve at a lower CPM.
• Another ad or a default ad is served. ✅
  
• The placement stops serving to that user.

Correct Answer

Another ad or a default ad is served. ✅

Explanation

Default ads serve when no other ads can serve. All non-default ads use frequency capping. This feature relies on the use of double click cookies in order to function, so if a user has disabled cookies within their browser, frequency capped ads will not be eligible to serve.

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