Categories

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • Cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely.
  • Cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely.
  • Cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely. âś…
  • Cost-per-click (CPC) goals to raise your bid when a conversion is more likely.

Correct answer

Cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely. âś…

Explanation

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and cost-per-click (CPC) goals to raise your bid when a conversion is more likely. Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.

The above answer and explanation are for the question target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Your email address will not be published. Required fields are marked.