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Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

Below is the answer and explanation for Sam, your boss at abc marketing agency, wants users to feel more connected to your company. Sam suggests: “add a personalization token to the home page that says ‘welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

Sam, your boss at abc marketing agency, wants users to feel more connected to your company. Sam suggests: “add a personalization token to the home page that says ‘welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

  • “We should add it because big companies like Amazon and Netflix have it.”
  • “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” ✅
  • “We can’t add it. Too much traffic is comprised of unknown visitors.”
  • “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”

Correct answer

“We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” ✅

The above answer is related to HubSpot contextual marketing certification exam. You can find all the updated questions and answers related to HubSpot contextual marketing certification exam on the “contextual marketing certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot contextual marketing certification exam: https://academy.hubspot.com/courses/contextual-marketing

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