Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google display ads campaign. Which two targeting options are a good fit for Lauren’s campaign?

Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.

Which two targeting options are a good fit for Lauren’s campaign?

• Demographic targeting
• Custom Intent audiences ✅
• Custom Affinity Audiences
• Similar Audiences ✅
• Dynamic remarketing

Correct Answer

• Custom Intent audiences ✅ 
• Similar Audiences ✅

Explanation

Custom intent audiences and similar audiences: Lauren has chosen “influence consideration” as the marketing objective. Similar audiences and custom intent audiences, two targeting options are a good fit for Lauren’s campaign.

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