Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.

Which automated bidding strategy should she use in her campaign?

  • Target impression share
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Maximize clicks ✅

Correct Answer

Maximize clicks ✅

Explanation

Maximize clicks bidding strategy is set bids to try to get you as many clicks as possible within a target spend amount that you choose. Being the director of marketing, jasmine should use “maximize click” bidding strategy if Jasmine has been given a set budget to drive as many potential customers as possible to her clothing stores chain website.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

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