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If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

Below is the answer and explanation for the question if an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

  • Highest maximum cost-per-click (CPC) bid.
  • Most historical data in the account.
  • Best quality score.
  • Highest Ad Rank. ✅

correct answer

Highest Ad Rank. ✅

explanation

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the highest ad rank. When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest ad rank.

Read more here: https://support.google.com/Google-Ads/answer/2756257?hl=en

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

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