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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts?

How is using non-last-click attribution conversions useful for performance planner forecasts?

  • To find growth opportunities regarding device targeting
  • To take advantage of seasonal trends throughout the year
  • To identify the most profitable location targeting
  • To allocate budgets that drive incremental conversions ✅

Correct Answer

To allocate budgets that drive incremental conversions ✅

Explanation

Non-last-click attribution conversions useful for performance planner forecasts to allocate budgets that drive incremental conversions.

Performance Planner forecasts for conversion types that are activated for the Include in conversions setting in the conversions column. To allocate budgets that drive incremental conversions, include non-last click attribution conversions in the Include in conversions column.

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