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Affiliate Merchant

Definition:

The marketer in a partnership of affiliate marketing.

Information:

Implementation of a sales tracking system, offering a collection of linkage approaches, inviting affiliates, recording outcomes, and affiliate remunerations are key responsibilities of an affiliate merchant. A few (or all) of the above activities might also be outsourced.

Affiliate merchants can monitor their in-house schemes by employing an affiliate software approach or a 3rd party affiliate partnership. The same rule (in-house or outsourcing) may also be applied to the daily activities of the scheme.

Helpful Articles for Affiliates:

The Price of an Affiliate Program
Click (August 18, 2000)

How Much Should I Pay My Affiliates?
ClickZ (April 21, 2000)

A “Dear John” Letter to Affiliate Merchants
ClickZ (July 19, 2002)

Weighing Your Affiliate Program Options
ClickZ (October 13, 2000)

Just Launch Your Program Already
ClickZ (June 16, 2000)

What Not To Do
ClickZ (March 3, 2000)

Related Terms

affiliate marketingaffiliate networkaffiliate software, Affiliate
Affiliate Manager

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