Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal?

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign.

What are two relevant options he might use to reach his goal?

• Demographic targeting
• Custom Intent audiences
• Affinity Audiences
• Standard remarketing ✅
• Dynamic remarketing ✅

Correct Answer

• Standard remarketing ✅
• Dynamic remarketing ✅

Explanation

Standard remarketing and dynamic remarketing are the two options that Adam might use to reach his goal of driving action. When you want to re-engage with users that have already shown interest in your brand, Google recommends selecting drive action as your display campaign marketing objective.

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