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A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

  • An awareness-based bidding strategy
  • A consideration-focused bidding strategy
  • A conversion-focused bidding strategy
  • A revenue-focused bidding strategy ✅

Correct Answer

A revenue-focused bidding strategy ✅

Explanation

If a marketer wants to get a specific return for his ad spend, he should use revenue-focused bidding strategy. This bid strategy is chosen if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target.

Choose this revenue-focused bidding strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.

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